WhatsApp Mailings 2024: New Prospects for Your Business
WhatsApp Business is an innovative tool for interacting with the audience. Its uniqueness lies not only in its advanced functionality, but also in constant updates that improve communication with users, increase the speed and efficiency of mailings.What are the latest changes in the messenger and how can they take your interactions with customers to the next level?
WhatsApp's Biggest Updates in 2024
Search for companies and purchases via messenger
The search function in the application allows potential customers to find companies and contact them in WhatsApp. At the same time, the user gets the opportunity not only to contact the necessary establishments in the messenger, but also to establish direct communication with them without leaving the application.
Buttons in Templates
Meta* has also made significant improvements to its buttons: the on page seo service quick reply feature now supports up to 10 options, a significant increase from the previous limit of 3. As part of this update, the company has also introduced a powerful combination of call-to-action (CTA) buttons, quizzes, and games — in short, everything you need for a more dynamic and engaging user experience.
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Coupon Code Templates
Another new feature of the WhatsApp Business API is coupon templates that have a “Copy Code” button. This makes interaction with users much faster and more convenient, since the code is copied directly to the client’s clipboard with the click of a button.
Card Carousel Template
The updated WhatsApp Business API carousel can now include up to 10 cards, which are laid out horizontally in a scrollable format. This makes the journey from discovery to messaging faster, and interactions more visually appealing and convenient.
Templates with Timer
This WhatsApp Business API feature allows businesses to communicate limited-time promotions by including an end date and countdown timer in their template messages. A seemingly simple feature, it adds a sense of urgency, driving customer engagement and improving product promotion strategies.
Marketing messages
Meta* also introduced a number of restrictions on marketing messages to optimize advertising campaigns and budgets. The main changes that the development team introduced:
Read rate, a low reading rate, provides the opportunity to temporarily pause marketing campaigns and refine templates with the least involvement
Frequency limitation, which allows you to avoid overloading users with messages and choose the optimal values of X (maximum number of brands) and Y (period in days) for each recipient
Gradual sending is a feature designed to initially send messages to a limited number of users in order to evaluate the quality of the content.
Other features previously introduced in the app also deserve attention and investment from businesses. For example, auto-responses, statistics, and integration with other tools are no less useful functions that can significantly improve the process of communication and mailings.
Using the new features of the WhatsApp business platform provides companies with unique opportunities to improve interaction with the target audience, automate communications and optimize the budget, so we recommend actively implementing them, as one of our clients did.
We invite you to find out how a car dealership improved its service level, increased customer loyalty and profit volume via messenger in a few weeks!
WhatsApp Business API mailings in a car dealership
The owner of a car dealership came to us with a problem - a large number of lost applications for car inspections, customer and profit outflow. The brand was looking for a solution to improve the application collection system and interaction with the target audience, as well as to increase the conversion rate into sales.
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