Should you take a stand on social issues?

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Taking a stand on social issues can have great benefits for your brand. But beware: the social issue you advocate must be something your brand genuinely cares about. Transparency and trust are paramount to customers -  turn to brands they believe in. So if it turns out your stance was only to gain followers, you run the risk of damaging your reputation and bottom line. Just think Pepsi and Kendall Jenner! Choosing the right issues is crucial to your success. Here are a few things to consider before clicking ‘post’ on your social feed: . Make sure you have a link to the cause If your company is resource-intensive or you’re working to reduce waste, then sustainability could be the message you want to convey. Donations are top of the list for how


customers feel brands can make a difference, so think about a cause you can back on a local or global scale. How Brands Can Take on Social Issues on Social Media For example, Who Gives a Crap is an Australian brand that produces Cambodia Phone Number List environmentally-friendly toilet paper that’s “good for your bum and great for the world”. Their mission is to “donate half of their profits to ensure everyone has access to clean water and a toilet within our lifetime”. To do this, they partner with charities that provide proper sanitation for millions of people in need such as WaterAid.





How Brands Can Take on Social Issues on Social Media . Your company culture aligns with the cause If gender equality is a focus at your company and something you promote on social media, then there should be evidence of that within your culture. Are there initiatives that work towards narrowing the gender pay gap or maternity and paternity packages that help women return to work? Don’t get caught out by talking about an issue that’s not reflected in your own company or exclude a segment of society in your social .