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Also, I host The  the world’s future leaders and invite feature like-minded professionals as our guests with our episodes. 6. Social Media Social Media There are 4.62 billion people who use social media worldwide in 2022, and its purpose has significantly transformed over the years. What used to be a platform to build personal connections has become something much more functional. Most B2Cs (business to consumer) invest in this digital marketing channel because customers spend most of their time there. According to Data Reportal, there are 6 social media platforms that claim more than a billion active users per month.

For this report, we’ll include Twitter, Facebook Messenger, and LinkedIn for your reference: Facebook – 2.9 billion monthly active users YouTube – 2.56 billion potential advertising reach WhatsApp – at least 2 billion monthly active users Instagram – 1.47 billion potential CY Lists advertising reach WeChat – 1.26 billion monthly active users TikTok – 1 billion monthly active users Facebook Messenger – 988 million potential advertising reach Twitter – 436 million potential advertising reach LinkedIn – 790.4 million monthly active users LinkedIn is the most used and effective B2B (business to business) social media channel. In October 2021, LinkedIn has at least 790 million members which makes it a perfect channel to reach out to business-minded individuals.




As for the rest of the social media platforms, observe how some brands use it to interact with their customers in real-time. Your customers can like or comment on your post, which can help you decide which content gets more engagement. At the same time, most social media platforms have chatboxes or direct messaging that either quickly answer your customers’ concerns or inquire about your product or service. Social media marketing is very effective since it offers a two-way conversation between the brand and its customers. The two most powerful trends marketers use when they interact on social media are influencer marketing and short-form video content.