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Do you define specific SEO goals, main and secondary keywords for your content and create optimized snippets? Does the search intent of the specified keywords also match your content? Do you pay attention to a beautiful writing style and logical text structure? Does your content have a logical heading structure? Do you work with jump marks? (This means your users can not only jump to specific anchors within your text. SEO potential: they can appear in the search results). Are your media files, such as images, optimized for search engines ? You can find out what your users are looking for and what search intention is behind your topic with tools like: Hypersuggest.com Termlabs.io Answerthepublic.com Google Suggest Keyword planner Google Search Console (Also read our 8 tips for Google Search Console ).


In Luisa's blog post you will find out in more detail which (technical) basic Special Data requirements your content must meet , i.e. how it is optimally structured from an SEO perspective. And in the following articles you can read in detail how to create content that matches user intent and speaks directly to your target group: 7 rules for good content marketing This is how you specifically optimize individual landing pages The 7 cornerstones of your content marketing strategy . In 7 steps to the perfect web text You should avoid these mistakes when texting Now you know the theoretical basic framework of how you can promote your website to the top of the search results through high-quality and search engine-optimized content.




And best practice Let's get to the practical part. I'll show you three examples that have recognized that search results place great value on quality content, user-friendliness and correctly implemented SEO factors. Example 1: Information-oriented single landing page In this example we are dealing with one of the most well-known holistic landing pages on the subject of term life insurance. The characteristic of such holistic content is that as many search intentions as possible for a complex subject area are comprehensively covered and presented on one page (URL) in order to offer the best possible answer to a search query. In this way, topic clusters are connected to each other via the structure of the page structure. holistic landing page_example Here is the prime example of a holistic landing page on the topic of term life insurance.