A more downtoearth international brand?

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As temperatures start to drop from the second half of September, it drives strong sales of autumn and winter clothing lines. In December , samestore sales including online sales increased by  yearonyear, and total sales including online sales increased by  yearonyear. Sales in December were strong as winter apparel sales continued to be cold as the weather continued to be cold. In September , samestore sales including online sales decreased by  yearonyear, and total sales including online sales decreased by  yearonyear. Sales of fall and winter products struggled in the second half of the month as warm weather continued, leading to a decline in sales.


It can be seen that Uniqlo's autumn and winter clothing sells better  September see Armenia WhatsApp Number ms to be a watershed in performance. When the temperature drops as expected, sales are strong when the temperature remains warm, sales are weak. This is not difficult to understand, because Uniqlo’s three black technology trump cards are Autumn and winter products such as highend light down, HEATTECH warm underwear, and polar fleece series. Highgrade light down, focusing on fashion and warmth, has an average sales performance of more than , pieces per day HEATTECH warm underwear, synonymous with UNIQLO's black technology, has an average of one piece sold per second.





The polar fleece series, Uniqlo’s first hit product, made Uniqlo the largest clothing manufacturer in Japan at the time. As UNIQLO expands into more third and fourthtier cities, especially to northern cities, Uniqlo’s sales of these explosive models seem to be more worth looking forward to. After all, September in the south is still as hot as summer, but in September in the north, you can wear fluffy autumn and winter clothes.  Japanese sociologist Miura Shun authored the book The Fourth Era of Consumption, dividing Japan's consumer society into four stages  Stage  Tokyo, Osaka and other big cities appeared, and consumption tended to be Westernized and bigcity, with consumption dominated by the middle and upper classes Stage .