Relevant images provide search engines with additional contextual information about your website. However if they are not optimized your images can hurt your SEO rather than help it. Search engines crawl and index website images and since large images slow things down they can cause websites to rank lower in search results. Search engines also look for relevance when checking your images. These visual cues help them match the right content to the users search intent . Reduced bounce rate The bounce rate refers to users who click on a website and leave it without any interaction. This is an indicator that should not be ignored when working on improving the site. A high bounce rate is bad for business. Any opportunity to reduce this score is critical to the success of your online business. There are several reasons for the high rejection rate. But the main reason for a high bounce rate is a slow page load. Nothing turns users off like slow loading web pages. Most people are impatient and will look elsewhere if your content is slow to load. Larger images take much longer to load than smaller images. Most users are influenced by the images they see. If you have to wait a long time for them to load the interest in your site will decrease. Image page load times and thus improve site retention.
More traffic Paying attention to image SEO will bring more traffic to your website. This is because by optimizing your images you improve the phot editor speed quality and relevance of your content. This in turn affects the success of finding browsing and indexing your images and therefore your website. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials For a website to get more traffic it needs to rank high in Google search. But this is becoming increasingly difficult to achieve. However there are several things you can do to improve your position on Google and one of them is SEO including imagefocused SEO in particular. Of course some businesses will find image SEO more valuable than others.
It all depends on how well images are factored into user searches in your industry. If youre in fashion beauty celebrity news or travel highquality images can be even more important. Less bandwidth Interestingly images consume a large portion of the worlds bandwidth. Image optimization applies to all aspects of images. It involves adjusting web images to use the best resolution format and dimensions while keeping files small. One benefit is lower bandwidth usage. While sufficient bandwidth is essential for your website to function properly and smoothly too much bandwidth can cause problems. If your web hosting plans bandwidth is exceeded your website will be shut down. This will seriously affect your business. However images with the same resolution adapted to different screen sizes are not optimal. The time saved for loading can be offset by the extra bandwidth. To save bandwidth youd better choose a suitable image format. Generally there is no significant difference in quality between .png and .jpg images. However the JPEG format increases the image size significantly for images with small color variations. GIFs typically provide the greatest bandwidth savings.